Video is the content format of the moment. And it can be an interesting strategy in the marketing planning of a brand. Whether on Instagram Stories, IGTV, YouTube, or the countless apps that appear and disappear as the format’s new bet, the possibilities are enormous.
When would you think that producing videos for YouTube would be one of the hot professions of the moment? Perhaps not even its creators thought about the potential of the service when it appeared in 2005. Thanks to its dynamism, the format is one of the biggest attractions of organic traffic.
Since then, the format has migrated to several other media, being present at almost the same frequency as the text. The competition, however, is intense. In an era where everyone is a content producer, you must ensure the quality of your video. And to stand out, however, one thing is essential: a good script. In this article, you will see tips on producing a good video script so that your visual content stands out among so many others. Follow up!
Speak Directly And Appropriately With The Audience
This cannot be easy, especially for entrepreneurs whose personas are very different from who they are. For example, in a promotional video script, it is common for the person to use words that the audience does not identify with.
First, to promote identification in the viewer, speak to him directly, addressing him as “you.” This approach is enough to engage you for a few seconds, but the tone and pace of the “conversation” determine how long the audience spends on the video by gillespie productions for instance. As for the tone of voice, you can establish it from a reflection: how would you be talking about this subject with your persona in a physical store? How would this contact take place?
For rhythm, find a balance between fast speech – which can make verbal content incomprehensible – and slow speech, which can bore the audience.
Keep The Content Personal
Well, if you’ve gone through the planning part of the things like Benefits of Product Demo Videos for Marketing which, once again, is critical to good production, you know your persona. So, use your personality to your advantage.
Empathy is essential for understanding your audience’s doubts and problems. So, put yourself in the audience’s shoes and use the audience’s emotions to your advantage, from the introduction to the presentation of the solution to the problem.