Image-based marketing strategies, from banner ads, social media to brochures, are becoming more and more important for successful marketing strategies due to the rise of visual culture. Commercial photography is everywhere.
Commercial photography is more than just taking a picture. When done well it can be a tool applied to increase your brand’s awareness. The goal of using a commercial photographer is to see your product or service through an image. They are looking to capture the epitome of what your business stands for. With a creative eye, they will be able to showcase your product in an eye-catching way and edit the product to ensure that the finished image has the perfect lighting, mood, colours to match the mood of your business and complement the branding concept that you are implementing.
With the use of incorporating the essence of emotion and reaching the target audience at a deeper level, commercial photography can be applied to all visual aspects of marketing and can be used to sell, promote or inform.
When it comes to marketing, the words used are important, however, the use of an eye-catching picture can be worth so much more. A commercial photographer will be able to incorporate a range of skills and provide a photo that will enhance your branding, set a tone, reach emotional levels and support your corporate image.
With more businesses now investing in this side of their marketing strategy, it is important to your business that you too are finding ways to make your business stand out from the crowd. By understanding the importance of using professional commercial photography you will see how they can support your website and business.
Professionalism
How your business is presented to your customers and potential customers is crucial. Consumers make snap decisions within seconds on clicking onto a site, so if your images aren’t interesting and visually alluring, you will lose their attention. So although it can be easy for you to snap a photo of your product, you need to remember that a professional photographer will be able to do that and so much more in order to support the sale of your products and to increase your business.
With their expert knowledge of how to use lighting, a creative flare they will be able to showcase your products in ways you couldn’t and showcases your businesses professionalism in a different light.
Standing Out
In order for your business to stand and be able to compete with others within your niche, you need to incorporate marketing strategies that will showcase the individualism of your business and how you differ from your competitors. To do this your images need to be as individual as your business and a stock image of a quick photo from your phone isn’t enough.
With consumer trends always changing it is important to work with a commercial photographer who has the know-how that will be able to elevate the trends in the market to enable your business and branding to stand out.
Builds Up Your Brands Awareness
When you are using creative photographs and showcasing them within your branding, you will be able to create long-lasting impressions and memorable images that over time will entice them to your site, shop or business. With the consistent use of quality images, you will add to your branding and the images will support your brand being more identifiable.
Showcasing memorable images that form in your consumer’s minds, linked with your excellent product or service, your businesses voice and character all forms together to convey the unique differences that make your brand and business so different to all of your competitors.
The Photos Are The Visual Representation Of Your Brand
First impressions count. Your product could be the best, the content you generate could be the best, but within a few seconds, your consumers and potential customers have made a decision. It can be tempting for businesses to consider taking photos themselves as opposed to incurring the cost of a professional photographer.
If you find this tempting, it is important to remember that the images you share within your business represent your branding. If you use low quality, unprofessional images an assumption will be made around your organisation and products that mimic the same unprofessional and low quality finish on the products or services that you offer.
When it comes to the images attached to your business it is extremely important to keep in mind that first impressions count and the visual aspects influence this hugely.
Working with KG Photography
Would you like to find out more about the advantages of using commercial photography services? Then get in touch with KG Photography, who will explainmore about the work they carry out and answer any questions you may have before helping you to create any images to require to the highest possible quality that shows your company at its very best.Call 07710 799598 or email info@kgphotography.co.uk.
The best commercial photography sparks curiosity, interest and intrigue, and the work of Kevin Gibson and Nicky Rogerson is inspired by a prestigious client list which reads like a who’s who of leading brands. We look forward to hearing from you.
